Cheers, a home grown 24-hour convenience store, caters to a diverse group of customers from different walks of life including the young and trendy, students and working professionals who lead active and busy lifestyles. Officially launched in 1998, Cheers has since expanded to over 120 outlets situated across Singapore at convenient locations. An advocate of sports in Singapore as well, Cheers has supported various sporting initiatives such as the Cheers Badminton Series and the Cheers Zero Limits Expedition 2006. It also took the lead in rallying support from the community for Singapore's bid to host the 2010 Youth Olympic Games. In August 2010, Cheers supported our young athletes in their quest for excellence at the Youth Olympic Games.
We meet the needs of a large variety of customers from all over Singapore with students and working adults forming our core customer base. We target this group of shoppers because they lead active and busy lifestyles, so they value convenience more than anybody else. And as they are always keeping abreast of the latest trends, they are also more receptive to new products and services.
At Cheers, we are always on the lookout for new and innovative products and services to cater to the varying needs of our customers. After all, it is our mission to bring convenience, greater variety and better value to you.
An accessible and friendly network of retail and virtual stores (Most Convenient Locations).
That offers a broad selection of innovative and quality products and services (Best Range of Products and Services).
Supported by a Creative Marketing Strategy and Customer-focus Support Team (Best People and Processes).